Two-phased approach
The disaster relief funds - together with employee contributions - will be used in two phases.
Phase 1 aims to provide immediate food, shelter and warm clothing to affected people and communities through the President's Relief Fund.
Phase 2 involves rebuilding the affected areas in partnership with an NGO, The Citizen's Foundation. (The Citizen's Foundation is Unilever's community partner for promoting primary education in the country).
Active involvement
As well as making donations towards the relief efforts, many Unilever employees volunteered to provide immediate support. Relief action included arranging food items, tents and medicines for despatch to affected areas and volunteering to work in relief camps in cities across Pakistan.
