Our brands
Signal – bringing mouths to life
Signal believes your mouth is the most expressive part of you. Through products such as Signal White System we keep your mouth at its healthiest best, letting your mouth live to its full potential.
Close Up – the closer, the better
Close Up knows that being close is a fundamental human need. Each Close Up product, like the red gel with long lasting freshness, gives you the social confidence you need to get closer to others.
Our products
In many of our products we use state-of-the-art technology to deliver the results you need. Our latest innovation combines two benefits in one toothpaste using new centre-filled technology. In Europe Signal combines the benefits of a gel toothpaste with the anti-bacterial action of a mouthwash, while in Asia Close Up has a gel with milk calcium nutrients in its centre to give you strong teeth and fresh breath.
We also have a wide range of toothbrushes. They range from Essential, the first global low-cost branded toothbrush, providing high performance at an affordable price, to Air Precision, a premium toothbrush which has an air cushion in its head, enabling the bristles adapt perfectly to teeth and gums, helping to remove deep plaque and food residue from every part of your mouth.
On a mission to improve oral health across the world
We invest significant resources in encouraging people to look after their oral health. One way we do this is through schools programmes where we teach children about dental hygiene and how to brush their teeth properly. We also develop strong relationships with local governments, as well as dentists associations. Some examples of these types of programmes include sponsoring the Month of Dental Prevention in association with ANDI (Italian National Dentists Association) in Italy; a Nutrition and Dental Health campaign run by Unilever in Nigeria, working in partnership with the Ministry of Health and Ministry of Education; and National Oral Health Days in Sri Lanka and Vietnam.
In addition to these programmes, in 2005 Unilever formed a unique global partnership with the FDI (World Dental Federation), the campaign slogan for which is Live.Learn.Laugh.
The partnership provides funding for oral health promotion projects around the world. National Dental Associations identify suitable projects and develop and promote these together with Unilever and the FDI. Projects already implemented include schools programmes, oral health awareness campaigns and mobile dental clinics.
Through the partnership, the FDI logo and supportive statements appear on Unilever toothpaste, toothbrush and chewing gum packs, in TV advertising and graphics in 38 markets worldwide.
Some of the work we are involved with includes:
Austria – A comprehensive education, examination & treatment programme for children of pre-school & primary school age, involving children, educators & parents.
Brazil – In collaboration with the ongoing Mais Vida project initiated by Unilever, an oral health programme reaching out to 15 000 children in the North East of Brazil.
Indonesia – A programme to train community teachers in oral health education in order to improve knowledge & skills of children in primary schools.
Nigeria – Covering 15 federal states in Nigeria, an oral health awareness project including media campaigns, free examinations & treatment to communities.
