Dove

A brand that keeps to its clinically proven promises

To help you enjoy your own brand of beauty, Dove provides a wide range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair. Now the world's top cleansing brand, Dove started its life in 1957 as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin.

Bringing out your real inner beauty

This promise remains at the heart of the brand and has been extended to a number of other products, supported by the industry's longest-running medical programme. Since the 1980s, for example, we've launched a moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, giving you a comprehensive range of solutions to bring out your true inner beauty.

Real results for real women

Our commitment to delivering real results is mirrored in our advertisements. Our current campaign has been featured on over 25 major TV channels and in more than 800 articles in opinion leading newspapers from El Pais to Le Parisien, from The Sun to The Times, as well as in popular women's magazines. Our ground-breaking campaign for our new Dove Firming lotion, which features women of all shapes and sizes, is the latest example and underlines our commitment to breaking down stereotypes and enabling you to celebrate your beauty.

Did you know

• just 12 % of women are very satisfied with their physical attractiveness
• only 2 % of women describe themselves as beautiful
• 68 % strongly agree that the media sets an unrealistic standard of beauty
• 75 % wish the media did a better job in portraying the diversity of women's physical attractiveness, including size and shape, across all ages    

Taking action

Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty and individuality. As part of our Campaign for Real Beauty, the Dove Self Esteem Fund (DSEF) was launched in 2004 to demonstrate our commitment to the brand's mission 'to make more women feel beautiful everyday, by widening today's view of beauty and by inspiring women to take great care of themselves.' The DSEF aims to educate and inspire young girls through a series of tools and workshops which ultimately protects and nurtures their body-related self-esteem and enables them to become fully realized adults. Through the Fund we aim to reach the lives of 5 million young people by the end of 2010, with at least one hour of participation in one of our self-esteem programmes.

Key facts

• the world's number 1 cleansing brand
• sales of over € 2.5 billion a year in over 80 countries
• outsells all other skin care bars combined in the US
• over 1 billion showers taken with Dove products in the US each year     

From our range