VO5

VO5 offers an exciting range of shampoos, conditioners, treatments and innovative styling products for women. For guys, VO5 EXTREME STYLE means the very latest innovation at your finger tips, whether you’re into messed up styles or groomed to perfection.

You deserve to be treated as an individual

VO5 understands that not all women fit into ‘types’. After all, no two women are the same. You may buy the same shampoo because you want to cherish your colour or plump up your volume but does your hair have exactly the same needs? No. That’s why new VO5 shampoos & conditioners have Adaptive Haircare Technology™ which adjusts to provide the nourishment you need, where you need it. So it treats your hair differently to everyone else’s

In Canada, you can find our great VO5 styling products under the Alberto European brand.

Break the Mould

VO5 Extreme Style’s success is down to great performing products, consistent advertising and constant, salon lead innovation. No surprise it’s the most used styling brand by UK men and our mould breaking advertising has been a firm favourite since the launch in 2004!.

Did you know?

VO5 was launched 50 years ago to repair and protect Hollywood actresses’ hair from the damage caused by scorching studio lights.
The Original VO5 Hairdressing product was created with 5 Vital Oils. Today our shampoos & conditioners are formulated with a unique, modern twist of this blend.

Innovations

The brand has a history of being the first to bring high-performance, salon- inspired innovation at a reasonable price to mass retail.For example ourMatt Gel innovation was the first to be launched in the UK, getting there even before the salons!